Since 2001 PFPR Automotive has worked on behalf of Mazda Motors UK to deliver an efficient and creative proactive/reactive press office service. Before PFPR was appointed, a MORI survey showed that the UK’s automotive media ranked Mazda in 32nd place in a list of 34 vehicle manufacturer PR operations in the UK, based upon its “effectiveness and ability to provide the service the media requires”.

With PFPR working as its sole UK PR agency, Mazda has risen rapidly up the rankings in the annual MORI poll. Mazda leapt to 20th in 2002, then climbed to 12th in 2003, 9th in 2004, 2nd by 2005, then 1st in 2007.