Think, the Norwegian manufacturer of electric cars, began preparations in 2008 to launch its revolutionary TH!NK city electric car in the UK and selected PFPR Automotive as its sole agency for all media and customer communications.
PFPR arranged a tour of TH!NK city demonstrator vehicles to provide an early sneak preview and test drive for prominent journalists in London, where the vehicle will be introduced in 2009.
PFPR then arranged a high-profile UK debut for the
TH!NK city at the British International Motor Show in London, on the day that Prime Minister Gordon Brown gave his backing to electric cars. Broadcast coverage of the revolutionary new vehicle was secured on GMTV, Sky News, BBC Radio 4, ITV and ‘Pulling Power’ along with significant coverage in print media.