Jaguar Land Rover briefed PFPR's automotive events team to devise a headline-grabbing celebration of the production of the one millionth Range Rover during the 4x4’s 40th anniversary year.
We planned a day of events to mark production of the milestone vehicle – a Range Rover Autobiography worth £90,000 – full of celebratory events spanning the country. This culminated in the donation of the vehicle to the Help for Heroes charity, which it auctioned, generating £150,000 for its cause.
Land Rover employees at Solihull witnessed the vehicle depart for London, flanked by a convoy of heritage models. At Earls Court, on the set of Top Gear Live, the commemorative Range Rover was accepted on behalf of Help for Heroes by TV presenter Jeremy Clarkson, a patron of the charity.