With automotive journalists facing ever increasing pressures on their time, Chrysler turned to PFPR Events to design a ‘stand-out’ event, to launch two key vehicles, giving birth to ‘Two Continents, Two Vehicles in Two Days’. A first for a major press launch!
Barcelona proved ideal for driving the Chrysler Grand Voyager, while the Sahara Desert allowed journalists to experience the capabilities of the Jeep Cherokee along the famous Paris-Dakar Rally route and on giant sand dunes. More than 300 of the world’s leading media, from over 30 countries, were transferred by charter flights between Barcelona and Morocco to experience the clear differentiation between the two vehicles.
Exceptional levels of media coverage proved that PFPR Events had created a winning formula.