The PFPR Events team’s in-depth knowledge of Mazda’s ‘Zoom-Zoom’ philosophy, ensured a successful event for a group of leading decision-makers in the UK fleet car market. PFPR Events had previously created a variety of exciting events to communicate the Zoom-Zoom message to different audiences, but this latest programme had to reach new heights to attract and impress some of the most influential opinion-leaders in the business.
The solution was a programme that offered guests the thrill of air combat flying, under the skilled instruction of former military pilots! Mazda’s guests experienced extreme aerobatics and close formation flying before taking the controls themselves for some 'Top Gun' style tail-chasing. By the time the guests came down to earth, they knew what the company meant by ‘Zoom-Zoom’!