When Mitsubishi Europe contracted PFPR Events to manage the three week launch of its latest Outlander, it was clear that a memorable driving programme was essential to impress over 500 of Europe’s most experienced automotive journalists. PFPR managed all aspects of this substantial event - hotel and test route selection, guest and vehicle logistics, plus multi-lingual press conferences.
With the Outlander excelling both on and off the road, the programme had to provide driving on challenging roads and forest tracks. Scotland provided ideal driving conditions and photo opportunities in an environment reflecting typical customer usage of the Outlander. The event was deemed to be a massive success by Mitsubishi, with high levels of positive media coverage in almost 30 countries!