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03/08/2017

PFPR press kit analysis reveals printed releases are now extinct

PFPR has completed its latest press kit report, examining how vehicle manufacturers develop and distribute content to media at major international motor shows. The findings, which focus on the 2017 ...

PFPR press kit analysis reveals printed releases are now extinct

11/05/2017

Geneva Motor Show review: Snapchat gate-crashes the livestream party

We are in the process of producing our latest analysis of how vehicle manufacturers present and distribute content to media at the major European motor shows. As we review the media content presente...

Geneva Motor Show review: Snapchat gate-crashes the livestream party

23/03/2017

Wanderlust on the Tuktoyaktuk Winter Road

The definition of 'wanderlust' is "a strong desire to travel", according to the internet. In the rush hour, I'd propose adding 'all-consuming' to that definition. Anything to not be crawling in stop...

Wanderlust on the Tuktoyaktuk Winter Road

06/02/2017

Kia Stinger shouts loudest at Detroit

To maximise positive media coverage of the Kia Stinger ahead of its global unveiling at the 2017 North American International Auto Show in Detroit, PFPR was engaged to devise and implement a global ...

Kia Stinger shouts loudest at Detroit

26/01/2017

PFPR motor show research reveals shift towards digital PR activity

PFPR has completed its latest analysis of how vehicle manufacturers develop and distribute content to media at major international motor shows.

PFPR motor show research reveals shift towards digital PR activity

18/01/2017

GKN Driveline appoints PFPR for multinational brief

GKN Driveline, the UK-headquartered global leader in contemporary and electrified drivelines, has appointed automotive specialist PR consultancy PFPR Communications to support its media communicatio...

GKN Driveline appoints PFPR for multinational brief

14/11/2016

PFPR promotes EV technology to fleets

For the last two years, PFPR has worked with Go Ultra Low, a communication campaign that promotes the benefits of electric vehicles backed by the Department for Transport and automotive industry. Mo...

PFPR promotes EV technology to fleets

04/10/2016

"And...we're live(streaming)" - but how and to whom?

We are in the process of producing our Paris 2016 Press Kit Report, the latest in the series of PFPR's analyses of how car manufacturers present and distribute content to media at the major European...

"And...we're live(streaming)" - but how and to whom?

30/09/2016

PFPR lifts OX onto global stage

In early September, PFPR helped to launch a world-changing vehicle designed for developing nations. The Global Vehicle Trust’s revolutionary flat-pack OX truck was unveiled to the world at the Round...

PFPR lifts OX onto global stage

09/08/2016

PFPR research shows media sites now key to motor show PR activity

New analysis by PFPR suggests that dedicated media sites are now a cornerstone of car manufacturers’ media activity at major international motor shows, while the use of branded giveaways items and b...

PFPR research shows media sites now key to motor show PR activity

01/08/2016

ON THE ROAD AGAIN WITH MINI USA

MINI TAKES THE STATES is a biennial motoring adventure for MINI customers in the USA and in the summer of 2016, we were involved for the fourth time as the official story teller for the magnificent ...

ON THE ROAD AGAIN WITH MINI USA

17/05/2016

PFPR FLIES HIGHEST IN PR WEEK RANKINGS

Europe’s leading automotive specialist PR agency, PFPR Communications, is celebrating its unique status amongst the elite of the UK’s public relations sector.

PFPR FLIES HIGHEST IN PR WEEK RANKINGS

06/05/2016

PFPR GETS AN ED START

Europe’s leading specialist automotive PR consultancy, PFPR Communications, has strengthened its team with the appointment of former motoring journalist, Ed Callow. After managing dig...

PFPR GETS AN ED START

01/03/2016

PFPR APPOINTED BY MARSHALL MASERATI

Marshall Maserati of Peterborough, a one-site dealership representing the revered Italian luxury car brand, has appointed PFPR to raise its profile in the east of England.

PFPR APPOINTED BY MARSHALL MASERATI

28/01/2016

PFPR TAKEN ON BY GAME-CHANGING CHINESE EV START-UP

PFPR, Europe’s leading automotive PR and communications agency, has been appointed by new Chinese technology company, Techrules, to support the launch of the brand and its revolutionary EV system at...

PFPR TAKEN ON BY GAME-CHANGING CHINESE EV START-UP

22/01/2016

PFPR RETAINED BY GOVERNMENT-INDUSTRY CONSORTIUM

Leading automotive PR specialist, PFPR Communications, has secured a high-profile retainer programme from Go Ultra Low, the consortium of eight top vehicle manufacturers and the British Government, ...

PFPR RETAINED BY GOVERNMENT-INDUSTRY CONSORTIUM

20/01/2016

COMMENT: A NAIAS NEWBIE NO MORE!

Barely a few months after joining PFPR, I was offered an unmissable opportunity to fly out to Detroit to support a client during the press days at the 2016 North American International Auto Show (NA...

COMMENT: A NAIAS NEWBIE NO MORE!

05/01/2016

PFPR INVESTS IN EXPANDING TEAM

PFPR has recently added two new recruits to its team as it continues to expand its client base. The company, Europe’s leading specialist automotive PR consultancy, has appointed Laura Hatton as Seni...

21/12/2015

COMMENT: PLUGGING IN FOR MANY MORE MILES

As the popularity of plug-in electric vehicles continues to soar – the latest SMMT registration figures point to a 103% year-on-year rise in EV sales – drivers in the United Kingdom and Ireland are ...

COMMENT: PLUGGING IN FOR MANY MORE MILES

30/06/2015

WHERE THERE’S A WILLIS, THERE’S A WAY

Europe’s leading specialist automotive PR consultancy, PFPR Communications, has boosted its team with the appointment of Henry Willis. Former Consumer Writer for Auto Express, Willis bring with him ...

WHERE THERE’S A WILLIS, THERE’S A WAY