PFPR Communications has been tasked by Citroën’s public relations team in Paris with the production of an unusual press kit. This will be the first time PFPR has worked with the French brand.
Rather than a regular product or technology launch press kit, Citroën has appointed PFPR to produce a text that captures the brand’s heritage in comfort. The project calls for extensive research and fact-finding to inform the content. The material will be used to support a number of product launch activities over the coming year, each of which will encompass brand’s focus on its innovative ‘Citroën Advanced Comfort’ strategy.
The project will be headed by Mike Stainton, PFPR’s Associate Director, and Tom Richards, Senior Account Manager.