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ALPHERA Financial Services appoints PFPR Communications to plot new direction for PR

16 January 2018

ALPHERA Financial Services – BMW Group’s award-winning independent financial services division – has appointed PFPR Communications as its retained PR agency in the UK with immediate effect.

PFPR’s brief is to raise awareness of ALPHERA’s innovative product portfolio, as well as its focus on transparency and consultative approach to dealer partnerships, through creative media communications, impactful written and visual assets, and a results-focused social media strategy.

A key communication challenge in 2018 will be to support a major strategic initiative linked to ALPHERA’s progressive agenda for finance education and training within the motor retail sector.

PFPR is already an established supplier to BMW Group businesses, assisting the global BMW team in devising and delivering industry symposiums, providing event support to MINI USA, and delivering a comprehensive UK PR programme to Rolls-Royce Motor Cars.

The new ALPHERA PR programme will be led by the company’s Marketing Manager Gerry Kouris. “PFPR is a world-class communications business, and we saw clear synergies in their vision and consultative approach,” Kouris commented. “It’s a challenging yet fascinating period for the car industry, with the motor retail sector set to undergo fundamental change in the face of new technology and regulation. In a highly competitive agency pitch process, the PFPR team demonstrated that they understand the changing landscape and are ideally placed to help us achieve our communications objectives.”

As the BMW Group’s multi-marque finance company, ALPHERA draws on the strength of its parent company while providing true independent support and financial services to its retail partners.

The ALPHERA Financial services account will be led by James Parsons, Senior Consultant, and Tom Richards, Senior Account Manager.

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