Grand Basel appoints PFPR for PR and social media support

Grand Basel, the ultimate show for automotive masterpieces, has appointed PFPR Communications with immediate effect to implement a multi-disciplinary communications programme.

Grand Basel is a new show that gathers many of the world’s most remarkable and exclusive vehicles from the past, present and future. The inaugural show will take place from 6 to 9 September 2018 at Messe Basel, Switzerland. Further Grand Basel events will take place in Hong Kong and Miami in 2019.

PFPR will report to Grand Basel’s Global Head of Communications, Lana Nyfeler, and will support the show’s lead strategic communications agency, Zurich-based Jung von Matt/Limmat. Led by Associate Director, Mike Stainton, PFPR’s Grand Basel team will manage the show’s social media activities and production of global press materials, and will deliver media relations in the UK.

“To implement a wide-ranging brief from such an early stage in the show’s life is very exciting,” said Stainton. “We look forward to working with Jung von Matt/Limmat and with the Grand Basel team as we introduce this unique event concept to an international high-net-worth audience.”

Grand Basel is being organised by the MCH Group, a leading international live-marketing company headquartered in Basel, which is also responsible for Art Basel, Baselworld, and Masterpiece London.

PFPR is Europe's leading specialist automotive PR agency, working with clients in the UK, Europe, the USA and Asia.