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BMW Motorrad appoints PFPR Communications for PR and customer experience support

09 May 2018

BMW F 750 GS.jpg

BMW F 750 GS

From 10 May 2018, BMW Motorrad (UK) will work with PFPR Communications to support its PR, media relations, press fleet, and customer experience functions.

The new appointment builds on the extensive automotive industry expertise of PFPR and will call on the team to further enhance BMW Motorrad’s existing communications capabilities. Supported by the wider PFPR operation, a dedicated BMW Motorrad team will ensure media across the bike world and beyond receive a premium service that reflects the brand’s key attributes.

In addition to producing all UK-specific written and visual assets, PFPR will assist the in-house team in the delivery of all UK media events, facilitate media attendance at overseas media activities, and be the customer interface for the brand’s ‘World of BMW’ customer training packages and international ride experiences.

The account will be run by a newly-recruited team of bike and PR professionals, overseen by PFPR Associate Director, Jon Visscher. The full team will be announced in due course.

From 10 May, media looking to contact BMW Motorrad should use the details below:

bmwmotorrad@pfpr.com

01622 776688

PFPR is Europe's leading specialist automotive, motorcycle, mobility, and technology PR agency, working with clients in the UK, Europe, the USA and Asia. The agency already works with several other BMW Group brands on an international basis, including Rolls-Royce in the UK, France, Italy and Spain; Alphera Financial Services in the UK; MINI in the USA; and BMW in the Netherlands.