AUTOMOTIVE PR SPECIALIST APPOINTED BY LOW CARBON VEHICLE EVENT

Friday 15 Jul 2011

Cenex, the Centre of Excellence for Low Carbon and Fuel Cell Technologies has appointed specialist automotive PR and events agency, PFPR Communications, to promote its flagship annual conference, exhibition and ride-and-drive event: LCV2011.

PFPR’s brief is to manage communications across traditional and social media platforms in advance of the event to support the organisers in securing exhibitor and delegate bookings.

LCV2011 – being held at Rockingham  in Northamptonshire on 7 - 8 September – aims to help promote a strong industry led economic recovery by bringing together the key automotive industry stakeholders to showcase their capabilities in the field of low carbon vehicles and fleet carbon reduction.  In parallel, it seeks to stimulate market demand through building fleet operator and consumer awareness and confidence in low carbon vehicles.

“The LCV2011 event is the UK’s foremost business-to-business event for sustainable road transport,” said CEO of PFPR, Peter Rawlinson.  “The wide spectrum of target audiences – from fleet managers to government ministers, and from technology providers to vehicle manufacturers – means our breadth and depth of experience is uniquely suited to this communications programme.”