PFPR has completed its latest analysis of how vehicle manufacturers develop and distribute content to media at major international motor shows.
The findings, focused on the 2016 Paris Motor Show, identify a number of significant changes in the use of printed press materials, the growing popularity of conference broadcasts, and the creation of more digital assets. As one of Europe's leading automotive specialist PR agencies, PFPR works extensively with a host of major vehicle manufacturers to enhance their presence at major global motor shows – developing press kits, infographics, video and other media assets; writing keynote speeches; securing interviews and managing press day schedules; implementing creative launch campaigns; and providing on-stand media relations support.