Peter Frater
Chairman
Peter worked as an automotive journalist before managing in-house PR teams for major car brands. He was then appointed Communications Director for Inchcape plc, co-ordinating PR activities for the group’s global car businesses. Later, he created the foundations for PFPR and launched the agency.
Peter Rawlinson
Chief Executive
Peter worked as an automotive journalist before managing the in-house PR department for Chrysler UK. He also worked for Rolls-Royce, Bentley, Ferrari, Fiat and Daihatsu – ultimately becoming head of Public Relations for the Chrysler Group in Europe. He later helped to launch the agency.
Mike Stainton
Senior Account Manager
Mike started his career managing technology PR worldwide for Group Lotus. He moved to a Norwich-based agency working on B2B and B2C accounts for niche and blue-chip brands within and outside the automotive sector. He joined PFPR in December 2007.
Marion Hill
Operations Director and Company Secretary
Marion started her PR career as secretary to Peter Frater, PR Director at Inchcape Motors plc in 1991. From 1993 she worked alongside Peter Rawlinson as Press Officer for Chrysler Jeep Imports UK. After a brief career break, Marion joined PFPR in July 2000.
Peter Cox
Client Services Director
Peter joined PFPR in 2006 and has responsibility for overseeing the company’s key client accounts. He began his PR career in 1996 and later joined an automotive agency. He managed a range of UK and pan-European client accounts and led campaigns for major automotive brands.
Ashley Frater
Events Director
Ashley joined PFPR in early 2008 to establish the agency’s new events operation. Earlier, he spent seven years organising international events for blue-chip clients in the IT, financial and automotive sectors. In 2005, he joined Pfizer to manage a panel of agencies for the pharmaceutical giant.
Denni Frater
Senior Account Manager
Denni began her communications career with the Kia UK marketing department, before moving to a role in Mazda UK’s Press Office. She joined PFPR in 2001 to manage Mazda’s press fleet and press events. In 2006 she was promoted to head the agency’s Mazda account team.
David Fitzpatrick
Account Director
A fluent French speaker, David joined PFPR in 2006 after seven years with Peugeot where he worked as Press Officer and subsequently as Area Manager, developing dealership aftersales profitability and customer satisfaction. David draws on his industry experiences to deliver trade and consumer PR campaigns.
David Windsor
Account Director and Chief Copy Writer
David worked on the editorial teams of major UK motoring publications, before switching to public relations. He acquired extensive international PR experience with major teams and suppliers in Formula 1 and World Rally before joining PFPR in 2002. He oversees the written output of the agency.
By drawing upon the wide range of communications skills and experience in our talented account team, we are able to tailor our services to our clients’ specific requirements.
Our senior management team offers an unrivalled level of communications, media relations and event management skills covering many sectors, and are supported by an accomplished team of in-house account handlers and event staff.