PFPR is Europe’s leading specialist automotive PR, communications and events consultancy.

We support a wide range of automotive clients on a global, regional, and country-specific scale. Our creative, passionate, award-winning team has unrivalled experience.

We are results-focused and deliver an excellent return on investment, which is why clients retain us year after year.

Expert automotive communications for a dynamic industry

Our team is supporting established and start-up automotive industry clients as they adapt to unprecedented change and look to shape the future of mobility with new products, technologies and services.

From innovations in combustion, hybrid, electric and hydrogen fuel cell technologies, to connected autonomous vehicles, artificial intelligence and new car ownership models, PFPR helps businesses to communicate with maximum impact through exceptional automotive PR and events.

"The team at PFPR has played an integral role in Kia Motors’ dramatically expanding global media presence for more than a decade by providing highly professional, relevant and timely brand and product communications support while always staying at the frontier of the latest developments and trends in both the automotive industry itself as well as the rapidly changing communications landscape"

Michael Choo, General Manager, Overseas PR Team, Kia Motors Corporation

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Services

 

Strategic and tactical PR consultancy

Creative planning

Media relations

Written and visual content

Full press office service

Social media strategy and support

Event management and product launches

Positioning

Issue management and crisis communications

Internal communications

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Creative planning

We devise and implement creative PR campaigns, feature drives and media stunts that increase positive brand awareness.

Creative planning

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The power of storytelling

PFPR devised once-in-a-lifetime media adventure drives in unique parts of the world to reinforce Jeep's values of freedom, adventure, authenticity...

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Social media strategy and support

We develop and implement results-driven social media campaigns as a fully-integrated part of the communications programme.

Social media strategy and support

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Electrifying social media content

PFPR produced a series of engaging, entertaining and shareable videos for the Rapid Charge Network Facebook page, achieving over 200,000 views... 

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Event management and product launches

We provide an end-to-end solution, from creative planning to bookings, venue management and on-site logistical support and hosting.

Event management and product launches

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Relaunching a legendary motorcycle brand

PFPR planned and delivered the global relaunch of Bultaco, including managing event invitations to media and developing all media assets.

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Issue management and crisis communications

We provide strategic plans and hands-on support in order to minimise business and reputational damage.

Issue management and crisis communications
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Internal communications

We develop the strategy and content to help clients interact more effectively with all stakeholder groups, including staff.

Internal communications

Clients

 

ALPHERA Financial Services
AEC Europe
BMW Motorrad
Char.gy
Clive Sutton
FCA
Foretellix
GForces
GKN Driveline
Glyn Hopkin
Gordon Murray Design
Honda
Hyundai
INFINITI
Kia
Marketing Delivery
OX
Protean Electric
Rolls-Royce Motor Cars
Sprint Power
Vulog
Zenvo
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ALPHERA Financial Services

Motor trade and consumer PR programme for one of the UK's leading motor retail finance solutions providers.

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AEC Europe

Our team undertakes pan-European media relations for AEC Europe, an authorised importer of Dodge and RAM vehicles.

AEC Europe
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BMW Motorrad

PFPR supports BMW Motorrad in the UK with media-facing written, visual, and social media content, UK media events and product launches, plus delivers the UK customer interface for the brand’s ‘World of BMW’ customer training packages and international ride experiences.

BMW Motorrad
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Char.gy

PFPR supports char.gy – the UK’s first lamppost chargepoint company to offer public open-access charging to EV drivers – with a campaign of media relations, news creation, and targeted interview placements.

Char.gy
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FCA

PFPR has provided global strategic communications counsel to FCA - and previously Chrysler - for over 16 years. We also conceive and deliver extraordinary bespoke media feature drives for the Jeep brand.

FCA

Case study Read More

The power of storytelling

PFPR devised once-in-a-lifetime media adventure drives in unique parts of the world to reinforce Jeep's values of freedom, adventure, authenticity...

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Foretellix

Foretellix is an Israeli start-up that provides a completely new approach to measuring and verifying the safety of autonomous vehicles. PFPR is delivering an analyst and media relations programme for the launch of its Foretify solution in Europe.

Foretellix
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GForces

GForces is a leading provider of automotive technology, marketing and consultancy services. PFPR is building awareness for the company and its new ecommerce solutions by producing impactful content and securing positive editorial coverage in motor trade media.

GForces
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GKN Driveline

Major tier one driveline systems provider GKN relies on PFPR as a global content hub. We also deliver media relations across B2B technology, business and consumer sectors in the UK, Germany and the US, as well as wider project and events support on a global basis.

GKN Driveline
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Glyn Hopkin

We work with this fast-growing, AM100-ranked franchised dealer group to promote its activities through a local, regional and trade media relations programme.

Glyn Hopkin

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Dealer PR programme for a multi-brand dealer group

PFPR started working with Glyn Hopkin, one of the largest dealer groups in South East England, in early 2014, developing a results-driven PR programme that...

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Gordon Murray Design

Through events, news stories and media relations, we promote the work of Gordon Murray Design, celebrating the company’s 50 years of industry influence, its innovative production techniques, and mould-breaking cars.

Gordon Murray Design
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Honda

PFPR supports Honda Motor Europe for product positioning and written and visual media asset creation. Our content is distributed to Honda's PR teams across Europe for them to activate in their markets.

Honda

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Media assets for European product launches

PFPR created a full suite of media materials for a crucial year of all-new or refreshed model launches, from teasers, press releases, and motor show press kits, to internal messaging documents, speeches, presentations and infographics.

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Hyundai

Producing written assets, press kits and executive speeches for global dissemination, PFPR ensures Hyundai Motor’s Seoul-based global PR team is supplied with the highest quality content within the tightest of deadlines.

Hyundai

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Powerful infographics to reinforce key messages

PFPR produced infographics for Hyundai Motor Europe to help explain complex technologies, corporate stories and key product features in an informative and visually engaging way…

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INFINITI

PFPR generates all written assets for the global launch campaigns of Infiniti's new models and concept cars - including positioning documents, press kits, social media assets and internal briefings for top management.

INFINITI

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Introducing game-changing engine technology

PFPR devised a strategic positioning plan for INFINITI's new ‘VC-Turbo’ engine. Within 10 days, the key messages reached 18.1 million people globally, and 5.7 million social media users...

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Marketing Delivery

We promote this data-driven dealer marketing specialist with a programme of news stories, feature articles and case studies that showcase its clients’ successes.

Marketing Delivery
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Protean Electric

Protean Electric is the world’s leading developer of in-wheel motors. PFPR is developing written and visual content and international media relations, as well as a full social media programme.

Protean Electric
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Rolls-Royce Motor Cars

Lifestyle-focused media relations, press fleet, feature drives and dealer communications

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Sprint Power

Sprint Power is a new global technology company working with leading carmakers to develop electric, fuel cell and autonomous vehicles. PFPR has helped the company grow awareness during its launch phase through ongoing media relations and corporate publishing.

Sprint Power
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Vulog

From its headquarters in Paris, Vulog is a world-leading provider of software technology to car-sharing services. PFPR is delivering content and activating a media relations programme in Europe and the US.

Vulog
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Zenvo

PFPR delivers global media relations services, content production, event support and strategic counsel for this Danish boutique hypercar manufacturer.

Zenvo

Work

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Go Ultra Low

Engaging communications to the fleet sector

Go Ultra Low

Engaging communications to the fleet sector

For over three years the Go Ultra Low campaign, which is backed by UK government and the auto industry, relied on PFPR to spearhead its promotion of electric vehicles (EVs) to media and consumers...

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VinFast

An international debut with global impact

VinFast

An international debut with global impact

Vietnam’s first automotive manufacturer turned to PFPR to maximise the impact of its participation at the 2018 Paris Motor Show and the reveal of its first two production cars.

David Beckham joins VinFast at the Paris Motor Show_1.JPG

Exa Corporation

European B2B media relations

Exa Corporation

European B2B media relations

PFPR delivered an ongoing communications programme for Exa in the USA and Europe, securing regular coverage within high-quality engineering, automotive and business media titles...

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Honda Motor Europe

Media assets for European product launches

Honda Motor Europe

Media assets for European product launches

PFPR created a full suite of media materials for a crucial year of all-new or refreshed model launches, from teasers, press releases, and motor show press kits, to internal messaging documents, speeches, presentations and infographics.

71936_Civic_Hatchback_Prototype_at_Geneva_Motor_Show_2016.jpg

INFINITI

Introducing game-changing engine technology

INFINITI

Introducing game-changing engine technology

PFPR devised a strategic positioning plan for INFINITI's new ‘VC-Turbo’ engine. Within 10 days, the key messages reached 18.1 million people globally, and 5.7 million social media users...

INFINITI VC-Turbo engine.jpg

News

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23 Apr 2019

PFPR appoints Luke Bowler to accelerate BMW Motorrad PR and communications

23 Apr 2019

PFPR appoints Luke Bowler to accelerate BMW Motorrad PR and communications

Luke Bowler has joined PFPR Communications, the Kent-based automotive PR and events specialist, to lead its established BMW Motorrad PR account.

PFPR appoints Luke Bowler to accelerate BMW Motorrad PR and communications

12 Feb 2019

Leading car-sharing technology provider, Vulog, appoints PFPR Communications for global media relations role

12 Feb 2019

Leading car-sharing technology provider, Vulog, appoints PFPR Communications for global media relations role

Vulog, the world’s leading shared mobility technology provider, has appointed PFPR Communications to deliver a PR and communications programme that will raise the profile of the business and its products in Europe and North America.

 

Leading car-sharing technology provider, Vulog, appoints  PFPR Communications for global media relations role

05 Feb 2019

Hispano Suiza appoints PFPR Communications to launch fully-electric ‘hyperlux’ car at Geneva Motor Show

05 Feb 2019

Hispano Suiza appoints PFPR Communications to launch fully-electric ‘hyperlux’ car at Geneva Motor Show

PFPR Communications has been appointed by iconic Spanish luxury car brand – Hispano Suiza – to launch the company’s new fully-electric ‘hyperlux’ grand tourer at the Geneva Motor Show in March 2019.

Hispano Suiza appoints PFPR Communications to launch fully-electric ‘hyperlux’ car at Geneva Motor Show

Contact

PFPR Communications
The Drying Loft,
Turkey Mill,
Ashford Road, Maidstone, Kent,
ME14 5PP, England.

+44 (0) 1622 691 361