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PFPR motor show research reveals shift towards digital PR activity

26 January 2017

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PFPR has completed its latest analysis of how vehicle manufacturers develop and distribute content to media at major international motor shows.

The findings, focused on the 2016 Paris Motor Show, identify a number of significant changes in the use of printed press materials, the growing popularity of conference broadcasts, and the creation of more digital assets. As one of Europe's leading automotive specialist PR agencies, PFPR works extensively with a host of major vehicle manufacturers to enhance their presence at major global motor shows – developing press kits, infographics, video and other media assets; writing keynote speeches; securing interviews and managing press day schedules; implementing creative launch campaigns; and providing on-stand media relations support.

We have been monitoring PR activity at the major European motor shows for more than five years and in the process have identified a number of communications trends and technology growth areas that we now use to shape the service we offer to our clients.

For more details of PFPR’s analysis of 2016 Paris Motor Show press kits, or to find out how we could assist you with your future PR activities, please contact:

Peter Cox, Managing Director
Email: peter.cox@pfpr.com
Direct tel: +44 (0)1622 766527
Mobile: +44 (0)7753 859079