PFPR will report to Grand Basel’s Global Head of Communications, Lana Nyfeler, and will support the show’s lead strategic communications agency, Zurich-based Jung von Matt/Limmat. Led by Associate Director, Mike Stainton, PFPR’s Grand Basel team will manage the show’s social media activities and production of global press materials, and will deliver media relations in the UK.
“To implement a wide-ranging brief from such an early stage in the show’s life is very exciting,” said Stainton. “We look forward to working with Jung von Matt/Limmat and with the Grand Basel team as we introduce this unique event concept to an international high-net-worth audience.”
Grand Basel is being organised by the MCH Group, a leading international live-marketing company headquartered in Basel, which is also responsible for Art Basel, Baselworld, and Masterpiece London.
PFPR is Europe's leading specialist automotive PR agency, working with clients in the UK, Europe, the USA and Asia.