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Vietnam's first volume car company appoints PFPR to deliver global brand launch

25 June 2018

VinFast, Vietnam’s first volume car manufacturer and a member of Vingroup – the largest private enterprise in Vietnam – has appointed PFPR Communications to deliver a full multi-channel global communications strategy for the launch of the brand at the 2018 Paris Motor Show.

Providing a comprehensive suite of media relations, content generation, social media and event support services, PFPR will work together with VinFast to launch two new car models – a sedan and a SUV – in Paris in October. Europe’s leading specialist automotive PR and communications consultancy, PFPR is developing a full strategic communications plan and will manage all international communications.

PFPR CEO Peter Rawlinson said: “It is an honour to be given this unique opportunity to introduce Vietnam’s first volume car company to global media, and to help it to be the first car company from Vietnam to exhibit at a major international motor show. PFPR has unrivalled experience of introducing new brands to international audiences and we look forward to playing our part in maximising the impact of the VinFast debut in Paris.”

The automotive communication team

The VinFast account will be led by PFPR Associate Director, Mike Stainton, and Senior Account Manager, Matt Moore. PFPR delivers a broad spectrum of communications services to clients in the UK, Europe, the USA and Asia.

Construction of VinFast’s all-new state-of-the-art actory in Hai Phong, Vietnam began on 2 September 2017. With the ambition of building a world-class Vietnamese car brand, VinFast is working with world-leading automotive design and engineering specialists. VinFast products will share a number of characteristics and values: Vietnam, Style, Safety, Innovation, and Pioneering. Its cars will meet international standards and customer expectations in terms of premium design, quality, dynamics, in-car features and ownership experience.

VinFast media contacts:

Matt Moore, Senior Account Manager
Tel: +44 (0)1622 776681
Mob: +44 (0)7715 075992

Mike Stainton, Associate Director
Tel: +44 (0)1622 776687
Mob: +44 (0) 7739 891040