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Jewelultra appoints PFPR to manage its media relations and social media activity

28 June 2018

Jewelultra, one of the UK’s leading manufacturers of automotive aftercare products, has turned to PFPR Communications to devise and implement its public relations and social media programmes. As well as the parent company of the market-leading Diamondbrite paint and fabric protection systems for automotive, motorcycle, marine and leisure vehicle markets, Jewelultra also produces a range of chemicals for the motor retail, bodyshop and vehicle maintenance sectors. 


The automotive communication team

PFPR’s account team will be led by Associate Director, Mike Stainton and Account Executive, Saffron Johnson, reporting to Jewelultra Marketing Manager, Lance Boseley. The PFPR communications programme will encompass all Jewelultra UK media relations and social media activities, as well as production of trade and customer e-newsletters.

“We’re looking forward to supporting one of the country’s leading providers of car-care chemicals, and one which, unusually, manufactures all its chemicals here in the UK,” said Stainton. “Our integrated communication programme will provide crucial assistance to Jewelultra as it seeks to achieve continued growth across the diverse markets it serves.”

PFPR will manage enquiries from media for Diamondbrite products for testing, reader offers and competition prizes. Please direct any requests to a member of the PFPR account team.

PFPR is Europe's leading specialist automotive PR agency, working with clients in the UK, Europe, the USA and Asia.