PFPR Communications, Europe’s leading specialist automotive PR and communications agency, is moving into a new era with the announcement of significant changes to its senior partnership team.
This next phase in PFPR’s evolution and growth will be overseen by CEO and Founding Partner Peter Rawlinson, who becomes the sole shareholder of the business following the retirement of Chairman and Founding Partner, Peter Frater. Day-to-day operations continue to be led by Managing Director Peter Cox.
Founded in 2001, PFPR has built a strong team of 19 experienced staff and works with over 30 clients based in the UK, continental Europe, USA and Asia. Recent successful client wins include BMW Motorrad and Vietnam’s first car company, VinFast, whose vehicles will be revealed to the world at the forthcoming Mondial de l’Auto in Paris in October.
Automotive PR expertise
Peter Rawlinson and Peter Frater gained significant experience in the media as journalists, moving on to in-house PR positions within the automotive industry. They have worked together since May 1991 – at vehicle manufacturers and then joining forces to create and build PFPR into a major force in international automotive communications.
“Peter and I formed PFPR after working for several years together, where we identified a significant opportunity for a competent, specialist automotive communications agency,” said Peter Rawlinson, “After having worked in house, we knew there was a clear need for a consultancy that could partner with those companies at a global, regional and national level, and it’s been very gratifying and rewarding to partner with Peter to build such a successful business.”