PFPR Communications has been appointed by iconic Spanish luxury car brand – Hispano Suiza – to launch the company’s new fully-electric ‘hyperlux’ grand tourer at the Geneva Motor Show in March 2019.
As Europe’s leading specialist automotive PR, communications and events consultancy, PFPR is well placed to handle Hispano Suiza’s global media relations, asset production and news conference management brief.
Led by Associate Director Jon Visscher, the PFPR team will engage media from around the world to offer insight and access to the super-exclusive new production car, its senior executives, plus its design and technical team.
Commenting on the appointment, David Martin, Hispano Suiza Communications Director, said: “After an intense competition we selected PFPR Communications for its professionalism in the automotive sector and its broad vision of communication.”
Designed, developed and manufactured in Barcelona, the fully-electric Hispano Suiza grand tourer is the ultimate expression of classically-inspired design, next-generation powertrain technology, exhilarating power and expertly-engineered dynamics.