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Hispano Suiza appoints PFPR Communications to launch fully-electric ‘hyperlux’ car at Geneva Motor Show

05 February 2019

PFPR Communications has been appointed by iconic Spanish luxury car brand – Hispano Suiza – to launch the company’s new fully-electric ‘hyperlux’ grand tourer at the Geneva Motor Show in March 2019.

As Europe’s leading specialist automotive PR, communications and events consultancy, PFPR is well placed to handle Hispano Suiza’s global media relations, asset production and news conference management brief.

Led by Associate Director Jon Visscher, the PFPR team will engage media from around the world to offer insight and access to the super-exclusive new production car, its senior executives, plus its design and technical team.

Commenting on the appointment, David Martin, Hispano Suiza Communications Director, said: “After an intense competition we selected PFPR Communications for its professionalism in the automotive sector and its broad vision of communication.”

Designed, developed and manufactured in Barcelona, the fully-electric Hispano Suiza grand tourer is the ultimate expression of classically-inspired design, next-generation powertrain technology, exhilarating power and expertly-engineered dynamics.

Hispano Suiza Carmen - carbon fibre monocoque.jpg

Hispano Suiza is a historic Spanish car brand owned by the fourth generation of the Suqué Mateu family. Between 1904 and 1946, Hispano Suiza built more than 12,000 luxury performance cars and 50,000 aeroplane engines. Today, with its headquarters, technical centre, and manufacturing facility in Barcelona – Hispano Suiza embodies a proud Spanish spirit with a strong family legacy.