Luke Bowler has joined PFPR Communications, the Kent-based automotive PR and events specialist, to lead its established BMW Motorrad PR account.
Luke started his career as a motorcycle journalist and broadcaster before taking on the UK PR Manager role for a major motorcycle manufacturer. His experience across the brand’s on-road and off-road model lines, plus his track record of strong results across online, social and printed media, are sure to help accelerate further BMW Motorrad’s profile with UK outlets.
Bowler will be part of PFPR’s three-strong BMW Motorrad team, which is overseen by
Associate Director Jon Visscher. “We are thrilled to welcome Luke into the team at an exciting time for the BMW Motorrad brand,” comments Visscher. “With the motorcycle industry’s most comprehensive model range, plus the added breadth of BMW Motorrad’s on- and off-road training schools, plus worldwide touring services, this role is as rewarding as it is challenging.”