Opinion: introducing the auto industry’s first fully cloud-based retailing ecosystem

A lot has been said about the move to online sales and marketing in the car industry, and the digital acceleration brought about by the pandemic. According to Francois de Bodinat at ZeroLight, this has blurred the lines between online and in-store creating a fully cloud-based retailing ecosystem. He delves deeper and gives examples in this opinion piece on Automotive World (click to access).