Sparkling media relations in premium car care
Autoglym is a premium British car care brand that is long-stablished as a favourite of the discerning car enthusiast and has the honour of a Royal Warrant of Appointment. In 2009, PFPR was appointed to further raise its profile and support the in-house marketing team.
Over a five-year period, PFPR strengthened Autoglym’s relationship with a broad spectrum of influential consumer media, developed creative news stories, and introducing new product lines via innovative launch campaigns. PFPR also increased awareness of Autoglym’s trade range among car dealers and passenger service vehicle operators through regular coverage in key B2B publications.