Achieving a big impact with a small budget
Coined ‘Airbnb for EV chargepoints’, Chargie is an innovative service that will enable electric car drivers to access thousands of domestic chargepoints across the UK. It’s a simple but revolutionary concept that could accelerate the uptake of emissions-free plug-in cars.
Undaunted by a very modest campaign budget, PFPR created compelling media materials and harnessed its long-standing relationships with key target media to secure print and online coverage in a wide range of outlets, including The Times, The Sun, The Daily Mail, Metro, Autocar, BusinessCar, CNET and Yahoo News. PFPR also created a presence for Chargie on Facebook, a vital destination for prospective Chargie members.
Jan Stannard, Director at Chargie was unequivocal about the impact of PFPR’s efforts: “So pleased with the coverage, which has exceeded everyone’s expectations, and the Facebook work is great too. Amazing work, well done.”