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Impactful B2B motor trade media relations


Impactful B2B motor trade media relations

Dealerweb, a leading provider of showroom management systems for the UK automotive retail trade sector, engaged PFPR to generate greater awareness of and demand for its latest cloud-based technologies.

Dealerweb’s access to real-time enquiry and sales data from hundreds of dealers across the country formed the basis of an ongoing campaign on behalf of the company by the automotive PR firm. PFPR used Dealerweb’s data to position the company as a thought leader in enquiry management, dealership technology, and customer finance features.

A major subject for automotive B2B media is changing regulations from the Financial Conduct Authority and the knock-on effects for dealers selling finance and insurance products. PFPR used its automotive communications knowledge to help Dealerweb become an authority on the subject, engaging key target media with newsworthy comment and the timely release of relevant data to position the company at the heart of the news agenda.