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European B2B media communications


European B2B media communications

Eaton’s Vehicle Group is a major tier one supplier of clutches, transmissions, superchargers and other powertrain technologies and components to the world’s passenger car and commercial vehicle manufacturers.

In early 2015, Eaton Vehicle Group’s head office in Michigan, USA appointed PFPR to manage its media communications in the UK and German markets, focusing primarily on automotive engineering and technology publications.

PFPR’s UK and German teams harness their exceptional relationships within the specialist media to secure a consistent stream of high quality media coverage in titles such as Engine Technology International and Automotive World. A recent highlight was a six-page feature dedicated to the client’s newly announced electronic limited slip differential in the April 2017 issue of Germany’s leading technical publication, ATZ.