Generating exceptional coverage in technology, engineering and business publications in Europe and the US
In 2014, Exa Corporation (now Dassault Systèmes Simulia) asked PFPR to raise its profile within the global auto industry, giving decision-makers a better understanding of how simulation-driven design could enhance the product development process.
Up until Exa’s acquisition in 2018, PFPR delivered a comprehensive communications programme in the USA and Europe. Our team took the highly technical subject matter and crafted a spectrum of storylines that worked for the wide-ranging target media.
We secured coverage on a regular basis within engineering titles such as ATZ, arranged in-depth interviews with automotive industry news titles, including Automobilwoche, Automotive News, Wards Auto and Automobil Industrie, and positioned news articles in business media such as the Financial Times.