European B2B media relations
In 2014, Exa Corporation (now Dassault Systèmes Simulia) asked PFPR to raise its profile within the global auto industry, giving decision-makers a better understanding of how simulation-driven design could enhance the product development process.
Up until Exa’s acquisition in 2018, PFPR delivered a comprehensive communications programme in the USA and Europe. Our team took the highly technical subject matter and crafted a spectrum of storylines that worked for the wide-ranging target media.
We secured coverage on a regular basis within engineering titles such as ATZ, arranged in-depth interviews with automotive industry news titles, including Automobilwoche, Automotive News, Wards Auto and Automobil Industrie, and positioned news articles in business media such as the Financial Times.