Five years of successful B2B motor trade PR
PFPR worked with automotive digital marketing specialist, GForces, for five years during its most significant phase of growth.
The programme sought to establish and then quickly build a profile for the company in UK motor trade media. Crucial was the development and dissemination of ‘thought leadership’ content, which enabled GForces to be seen leading the news agenda. This ensured that GForces became a very familiar sight on the news and feature pages of leading B2B outlets such as Motor Trader and AM.
PFPR’s contribution to GForces’ success can best be summarised by the company’s Group Strategy Director, Tim Smith: “You want your PR agency to achieve results, understand their industry and work as an extension of your own team. PFPR have done all of those things for us right from the get go, working tirelessly to help build our brand, perfect our messaging and get us air-time in the media that matter. And they have done it in a fun and friendly manner that has made the journey not only remarkably successful but also very enjoyable.”