Go Ultra Low
Engaging communications to the fleet sector
For over three years the Go Ultra Low campaign, which is backed by UK government and the auto industry, relied on PFPR to spearhead its promotion of electric vehicles (EVs) to media and consumers.
With corporate registrations representing two thirds of EV sales in the UK, PFPR’s B2B communications had to play a significant role. In addition to day-to-day trade media engagement, the PFPR team developed opportunities for Go Ultra Low to speak directly to senior management and fleet operators – helping to bust myths through the provision of data-driven insight.
An annual PFPR-organised Go Ultra Low Fleet Summit in London featured senior political speakers and brought together 100 fleet decision-makers to discuss the issues around EV uptake. PFPR also produced The Go Ultra Low Fleet Guide to Plug-in Vehicles, a 48-page in-depth appraisal of EV suitability for UK businesses, including expert opinion and case studies – all written, edited and designed by the PFPR team.