Generating immersive automotive media relations content
To help INFINITI reach a broad range of audiences across a multitude of media and platforms, PFPR has produced a wide range of content, including infographics, social media cards, newsletters and animated GIFs.
Placing content creation at the heart of an automotive media relations programme, PFPR manages the creative process from start to finish, creating striking visual assets that articulate key messages and data-driven news in a way that support the brand’s premium values.
To mark Chinese New Year, for instance, PFPR created a selection of assets that connected INFINITI’s products with the ‘year of the Fire Rooster’. Aligning the spirit of its Q60 sports car to the qualities of the Fire Rooster, PFPR produced a series of infographics and social media cards. So impactful was the content that it was seen and praised by key figures at the very top of the Renault-Nissan Alliance.