Heavyweight PR support for pick-up importer
Isuzu UK tasked PFPR with delivering creative automotive PR, events management, press fleet and full press office support for its pick-up, the Isuzu D-Max.
The PFPR team formulated a launch strategy, created all the media assets, and was responsible for the media launch activity. PFPR’s efforts ensured that the D-Max made a huge impact, with extensive coverage that included very specific positioning and key messages.
PFPR targeted a broad spectrum of media for the pick-up manufacturer – from consumer motoring, commercial vehicles and fleet titles, to farming, outdoor pursuits and construction outlets – with highly effective media relations and events, helping to generate successive record annual sales for the brand.