Bespoke driving adventures for media
Jeep boasts 75 years of heritage founded on the brand’s core values of freedom, adventure, authenticity and passion. To enhance and reinforce its legendary status, PFPR supports the brand’s Global communications team in Detroit by devising bespoke, once-in-a-lifetime media adventure drives in epic and unique parts of the world.
Designed exclusively for individual, high ranking freelance journalists, these Jeep adventures have taken media to the source of the River Amazon on a volcano in Peru; to a highly unusual Jeep Festival in western Colombia; along the Zambezi River to the Victoria Falls; and to the spectacular Lençois Maranhenses sand dunes in northeast Brazil.
Thanks to PFPR’s specialist support, the journalists produce ready-made feature stories for syndication to media outlets worldwide, generating extensive, high quality consumer motoring and lifestyle coverage. Each feature generates significantly higher impact coverage than traditional launch drives with a return on investment of around 100:1. And the series continues…