European media launch of new track car
Europe’s largest motorcycle manufacturer shook up the track-car establishment with the launch of its striking X-Bow circuit racer.
PFPR delivered a carefully planned media programme to introduce the X-Bow at the Geneva International Motor Show, followed by a media launch event at the Ascari Circuit in southern Spain.
PFPR selected, invited and hosted media guests from across Europe for the five-day track launch programme. Media coverage included design, lifestyle and motoring titles across the target European markets and beyond.
The KTM X-Bow subsequently received Top Gear magazine’s Sports Car of the Year award.