Driving the digital profile of MINI Takes the States 2016
MINI Takes The States is a biennial motoring adventure for MINI customers in the USA. For the tenth anniversary year of the event in the summer of 2016, PFPR was responsible for gathering stories from the road, and telling them to US media and customers via a daily blog updates.
PFPR joined 4,477 MINI enthusiasts on a 4,397-mile drive from Atlanta, Georgia, to Palm Springs, California. Passing through 15 cities and 18 US states in 15 days, PFPR supported MINI’s efforts by generating relevant stories for US media about the cars, the people and the places visited.
This was the fourth time PFPR had been asked to act as official storyteller for MINI Takes The States, clocking up a combined tally of over 15,000 miles across America in the process.