Pulling in the headlines
When Porsche GB established a new world record – for the heaviest aircraft ever towed by a production car – the manufacturer turned to PFPR Communications to amplify the story over a bank holiday weekend.
With only a limited timeframe in which to sell the story in, PFPR drew upon its close relationships across the media spectrum to secure coverage for the Porsche Cayenne’s jumbo-sized feat. PFPR worked with national newspaper journalists over the weekend to bring the story to the public’s attention.
PFPR’s efforts resulted in print and online coverage across lifestyle, national, and motoring media, including half a page in the print edition of the UK’s Daily Mail.
Rob Durrant, the member of Porsche GB’s PR department who oversaw the announcement, said: "The coverage has been excellent, and we fully appreciate how much of that has been driven by PFPR’s efforts."