BMW Motorrad – World of BMW
Press and customer communications management
BMW Motorrad owners and enthusiasts are offered a comprehensive range of activities through The World of BMW, from on- and off-road training to travel and adventure expeditions, including the popular GS Trophy. PFPR Communications provides ongoing communications management, customer-facing enquiry management, event support and media relations for the World of BMW’s full range of experiential activities.
Targeting key journalists and opinion leaders within the motorcycle and adventure lifestyle media, PFPR also builds brand exposure by creating thought leadership articles, feature opportunities and expeditions. The team has sent journalists to events around the world, including the Arctic Circle, which has resulted in extensive coverage in high-profile media outlets including key title Motorcycle News. In support of these activities, PFPR’s social media experts produce creative and engaging content to drive awareness further.