* USBs no longer USPs, as automotive brands focus on communicating via media sites
* Manufacturers offering fewer edible treats for peckish journalists
* Only 9% of press kits at Geneva featured social media details or a hashtag
New analysis by PFPR suggests that dedicated media sites are now a cornerstone of car manufacturers’ media activity at major international motor shows, while the use of branded giveaways items and bespoke USB sticks is in decline.
The findings, which are revealed in PFPR’s latest analysis of how vehicle manufacturers develop and distribute content to media, focus on this year’s Geneva Motor Show and identify a number of significant changes in delivery formats, translation trends, and the creation of multimedia assets.