PFPR is Europe’s leading specialist automotive PR, communications and events consultancy.

We support a wide range of automotive clients on a global, regional, and country-specific scale. Our creative, passionate, award-winning team has unrivalled experience.

We are results-focused and deliver an excellent return on investment, which is why clients retain us year after year.

Specialist automotive PR for a dynamic industry

Our team is supporting established and start-up automotive industry clients as they adapt to unprecedented change and look to shape the future of mobility with new products, technologies and services.

From innovations in combustion, hybrid, electric and hydrogen fuel cell technologies, to connected autonomous vehicles, artificial intelligence and new car ownership models, PFPR helps automotive businesses to communicate with maximum impact.

"The team at PFPR has played an integral role in Kia Motors’ dramatically expanding global media presence for more than a decade by providing highly professional, relevant and timely brand and product communications support while always staying at the frontier of the latest developments and trends in both the automotive industry itself as well as the rapidly changing communications landscape"

Michael Choo, General Manager, Overseas PR Team, Kia Motors Corporation

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Services

 

Strategic and tactical PR consultancy

Creative planning

Media relations

Written and visual content

Full press office service

Social media strategy and support

Event management and product launches

Positioning

Crisis communications

Internal communications

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Creative planning

We devise and implement creative PR campaigns, feature drives and media stunts that increase positive brand awareness.

Creative planning

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The power of storytelling

PFPR devised once-in-a-lifetime media adventure drives in unique parts of the world to reinforce Jeep's values of freedom, adventure, authenticity...

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Social media strategy and support

We develop and implement results-driven social media campaigns as a fully-integrated part of the communications programme.

Social media strategy and support

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Electrifying social media content

PFPR produced a series of engaging, entertaining and shareable videos for the Rapid Charge Network Facebook page, achieving over 200,000 views... 

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Event management and product launches

We provide an end-to-end solution, from creative planning to bookings, venue management and on-site logistical support and hosting.

Event management and product launches

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Relaunching a legendary motorcycle brand

PFPR planned and delivered the global relaunch of Bultaco, including managing event invitations to media and developing all media assets.

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Crisis communications

We provide strategic plans and hands-on support in order to minimise business and reputational damage.

Crisis communications
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Internal communications

We develop the strategy and content to help clients interact more effectively with all stakeholder groups, including staff.

Internal communications

Clients

 

ALPHERA Financial Services
AEC Europe
BMW Netherlands
BMW Motorrad
Bookmycharge
CDK Global
Char.gy
Clive Sutton
Dealerweb
Detroit Electric
Eaton
Exa
FCA
GKN Driveline
Glyn Hopkin
Gordon Murray Design
Grand Basel
Honda
Hyundai
INFINITI
Jewelultra
Kia
Marketing Delivery
Materion
Mazda
MINI
OX
Rolls-Royce
SAIC
Techrules
Zenvo
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ALPHERA Financial Services

Motor trade and consumer PR programme for one of the UK's leading motor retail finance solutions providers.

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AEC Europe

Our team undertakes pan-European media relations for AEC Europe, an authorised importer of Dodge and RAM vehicles.

AEC Europe
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BMW Motorrad

PFPR supports BMW Motorrad in the UK with media-facing written, visual, and social media content, UK media events and product launches, plus delivers the UK customer interface for the brand’s ‘World of BMW’ customer training packages and international ride experiences.

BMW Motorrad
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Bookmycharge

PFPR was appointed in 2017 to launch Bookmycharge, the UK’s first peer-to-peer electric vehicle (EV) charging service. A bespoke media relations and social media strategy is driving widespread national coverage across multiple media sectors, while growing the online presence of the service.

Bookmycharge
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Char.gy

PFPR supports char.gy – the UK’s first lamppost chargepoint company to offer public open-access charging to EV drivers – with a campaign of media relations, news creation, and targeted interview placements.

Char.gy
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Detroit Electric

Responsible for the entire global communications strategy and delivery, PFPR manages the PR strategy, content creation, events and media relations for this ambitious British-based electric vehicle manufacturer start-up.

Detroit Electric
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Exa

PFPR is raising the profile of Exa Corporation within the global auto, aerospace, and oil and gas industries by securing media coverage that explains how simulation-driven design enhances the product development process.

Exa

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European B2B media relations

PFPR delivers an ongoing communications programme for Exa in the USA and Europe, securing regular coverage within high-quality engineering, automotive and business media titles...

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FCA

PFPR has provided global strategic communications counsel to FCA - and previously Chrysler - for over 16 years. We also conceive and deliver extraordinary bespoke media feature drives for the Jeep brand.

FCA

Case study Read More

The power of storytelling

PFPR devised once-in-a-lifetime media adventure drives in unique parts of the world to reinforce Jeep's values of freedom, adventure, authenticity...

Close

GKN Driveline

Major tier one driveline systems provider GKN relies on PFPR as a global content hub. We also deliver media relations across B2B technology, business and consumer sectors in the UK, Germany and the US, as well as wider project and events support on a global basis.

GKN Driveline
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Glyn Hopkin

We work with this fast-growing, AM100-ranked franchised dealer group to promote its activities through a local, regional and trade media relations programme.

Glyn Hopkin

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Dealer PR programme for a multi-brand dealer group

PFPR started working with Glyn Hopkin, one of the largest dealer groups in South East England, in early 2014, developing a results-driven PR programme that...

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Gordon Murray Design

Through events, news stories and media relations, we promote the work of Gordon Murray Design, celebrating the company’s 50 years of industry influence, its innovative production techniques, and mould-breaking cars.

Gordon Murray Design
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Grand Basel

For this exciting new show concept, PFPR is managing social media activities and production of global press materials, and delivery of media relations in the UK.

Grand Basel
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Honda

PFPR supports Honda Motor Europe for product positioning and written and visual media asset creation. Our content is distributed to Honda's PR teams across Europe for them to activate in their markets.

Honda

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Media assets for European product launches

PFPR created a full suite of media materials for a crucial year of all-new or refreshed model launches, from teasers, press releases, and motor show press kits, to internal messaging documents, speeches, presentations and infographics.

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Hyundai

Producing written assets, press kits and executive speeches for global dissemination, PFPR ensures Hyundai Motor’s Seoul-based global PR team is supplied with the highest quality content within the tightest of deadlines.

Hyundai

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Powerful infographics to reinforce key messages

PFPR produced infographics for Hyundai Motor Europe to help explain complex technologies, corporate stories and key product features in an informative and visually engaging way…

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INFINITI

PFPR generates all written assets for the global launch campaigns of Infiniti's new models and concept cars - including positioning documents, press kits, social media assets and internal briefings for top management.

INFINITI

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Introducing game-changing engine technology

PFPR devised a strategic positioning plan for Infiniti's new ‘VC-Turbo’ engine. Within 10 days, the key messages reached 18.1 million people globally, and 5.7 million social media users...

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Jewelultra

PFPR adds enduring sparkle to Jewelultra's communications by managing the UK chemicals manufacturer's media relations and social media activities - including production of written and visual content - and its trade and consumer newsletters.

Jewelultra
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Marketing Delivery

We promote this data-driven dealer marketing specialist with a programme of news stories, feature articles and case studies that showcase its clients’ successes.

Marketing Delivery
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Materion

This US-based specialist materials development business relies on PFPR to raise the profile of its innovative bronze-alloy piston rings to the automotive technology and engineering media in the UK.

Materion
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MINI

PFPR supports the high profile biennial MINI TAKES THE STATES pan-American customer drive by generating relevant stories for US media about the cars, the people and the places visited.

MINI

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Driving the digital profile of MINI Takes the States 2016

For the tenth anniversary year of the MTTS event in the summer of 2016, PFPR was responsible for gathering stories from the road, and telling them to US media and customers via a daily blog updates.

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SAIC

PFPR is helping the European head office of China's largest vehicle manufacturer with written content as it prepares to launch in Europe in the coming years.

SAIC
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Techrules

Providing extensive PR counsel, PFPR supports this innovative Chinese car manufacturer start-up with product positioning, media assets and media relations management in the UK and across Europe.

Techrules

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Six weeks to launch a brand

Techrules approached PFPR in January 2016 with a mighty challenge; developing the media assets and media relations strategy to launch the brand and its revolutionary turbine hybrid EV technology at the Geneva Motor Show six weeks later.

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Zenvo

PFPR delivers global media relations services, content production, event support and strategic counsel for this Danish boutique hypercar manufacturer.

Zenvo

Work

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Go Ultra Low

Engaging communications to the fleet sector

Go Ultra Low

Engaging communications to the fleet sector

The Go Ultra Low campaign – backed by UK government and the auto industry – relies on PFPR to spearhead its promotion of electric vehicles (EVs) to media and consumers...

Go Ultra Low_7 Consortium members 2.jpg

BMW Group Netherlands

Conference definition and communication support

BMW Group Netherlands

Conference definition and communication support

PFPR supports an annual BMW Group Netherlands international symposium, developing all of the content to ensure unified and consistent messages that underpins the overall positioning of the symposium. We write presentations, script videos, produce press kits and press releases, and assist with the event organisation.

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Exa Corporation

European B2B media relations

Exa Corporation

European B2B media relations

PFPR delivers an ongoing communications programme for Exa in the USA and Europe, securing regular coverage within high-quality engineering, automotive and business media titles...

Exa.png

Honda Motor Europe

Media assets for European product launches

Honda Motor Europe

Media assets for European product launches

PFPR created a full suite of media materials for a crucial year of all-new or refreshed model launches, from teasers, press releases, and motor show press kits, to internal messaging documents, speeches, presentations and infographics.

71936_Civic_Hatchback_Prototype_at_Geneva_Motor_Show_2016.jpg

Infiniti

Introducing game-changing engine technology

Infiniti

Introducing game-changing engine technology

PFPR devised a strategic positioning plan for Infiniti's new ‘VC-Turbo’ engine. Within 10 days, the key messages reached 18.1 million people globally, and 5.7 million social media users...

INFINITI VC-Turbo engine.jpg

News

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24 May 2018

The rise and rise of livestreaming at motor shows

24 May 2018

The rise and rise of livestreaming at motor shows

According to research conducted by PFPR Communications, at this year’s Geneva Motor Show 74% of press conferences held by car manufacturers were broadcast using Facebook Live.

We explore the rising popularity of livestreaming at motor shows – how car manufacturers are using it, and which are the most popular and effective channels.

The rise and rise of livestreaming at motor shows

09 May 2018

BMW Motorrad appoints PFPR Communications for PR and customer experience support

09 May 2018

BMW Motorrad appoints PFPR Communications for PR and customer experience support

BMW Motorrad (UK) will work with PFPR Communications to support its PR, media relations, press fleet, and customer experience functions.

BMW Motorrad appoints PFPR Communications for PR and customer experience support

19 Apr 2018

Grand Basel appoints PFPR for PR and social media support

19 Apr 2018

Grand Basel appoints PFPR for PR and social media support

Grand Basel, the ultimate show for automotive masterpieces, has appointed PFPR Communications with immediate effect to implement a multi-disciplinary communications programme.

Grand Basel appoints PFPR for PR and social media support

Contact

PFPR Communications
The Drying Loft,
Turkey Mill,
Ashford Road, Maidstone, Kent,
ME14 5PP, England.

+44 (0) 1622 691 361