PFPR is Europe’s leading specialist automotive PR, communications and events consultancy.

We support a wide range of automotive clients on a global, regional, and country-specific scale. Our creative, passionate, award-winning team has unrivalled experience.

We are results-focused and deliver an excellent return on investment, which is why clients retain us year after year.

Our services

We offer a comprehensive suite of automotive PR services that encompass strategic planning and creative campaigns, written and visual content generation, media relations, event management, and social media strategy and delivery.

We work for clients on a retained or a project basis, always as a fully-integrated part of the in-house team, and we strive to deliver an unbeatable return on investment.

"The team at PFPR has played an integral role in Kia Motors’ dramatically expanding global media presence for more than a decade by providing highly professional, relevant and timely brand and product communications support while always staying at the frontier of the latest developments and trends in both the automotive industry itself as well as the rapidly changing communications landscape"

Michael Choo, General Manager, Overseas PR Team, Kia Motors Corporation

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Services

 

Strategic and tactical PR consultancy

Creative planning

Media relations

Written and visual content

Full press office service

Social media strategy and support

Event management and product launches

Positioning

Crisis communications

Internal communications

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Creative planning

We devise and implement creative PR campaigns, feature drives and media stunts that increase positive brand awareness.

Creative planning

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The power of storytelling

PFPR devised once-in-a-lifetime media adventure drives in unique parts of the world to reinforce Jeep's values of freedom, adventure, authenticity...

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Social media strategy and support

We develop and implement results-driven social media campaigns as a fully-integrated part of the communications programme.

Social media strategy and support

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Electrifying social media content

PFPR produced a series of engaging, entertaining and shareable videos for the Rapid Charge Network Facebook page, achieving over 200,000 views... 

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Event management and product launches

We provide an end-to-end solution, from creative planning to bookings, venue management and on-site logistical support and hosting.

Event management and product launches

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Relaunching a legendary motorcycle brand

PFPR planned and delivered the global relaunch of Bultaco, including managing event invitations to media and developing all media assets.

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Crisis communications

We provide strategic plans and hands-on support in order to minimise business and reputational damage.

Crisis communications
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Internal communications

We develop the strategy and content to help clients interact more effectively with all stakeholder groups, including staff.

Internal communications

Clients

 

AEC Europe
BMW Netherlands
Bultaco
CDK Global
Citroën
Clive Sutton
Dealerweb
Detroit Electric
Eaton
Exa
FCA
GKN Driveline
Glyn Hopkin
Gordon Murray Design
Go Ultra Low
Honda
Hyundai
INFINITI
Kia
Marketing Delivery
Materion
Mazda
MINI
OX
Rolls-Royce
SAIC
Techrules
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AEC Europe

Our team undertakes pan-European media relations for AEC Europe, an authorised importer of Dodge and RAM vehicles.

AEC Europe
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Bultaco

We support the legendary Spanish motorcycle brand - revived in 2014 - as it introduces a new wave of electric two-wheel products for leisure and commuter markets.

Bultaco
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Citroën

PFPR produces in-depth written assets for Citroën’s global PR department, translated into languages by PR teams around the world to accompany major media events.

Citroën
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Detroit Electric

Responsible for the entire global communications strategy and delivery, PFPR manages the PR strategy, content creation, events and media relations for this ambitious British-based electric vehicle manufacturer start-up.

Detroit Electric
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Exa

PFPR is raising the profile of Exa Corporation within the global auto, aerospace, and oil and gas industries by securing media coverage that explains how simulation-driven design enhances the product development process.

Exa

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European B2B media relations

PFPR delivers an ongoing communications programme for Exa in the USA and Europe, securing regular coverage within high-quality engineering, automotive and business media titles...

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FCA

PFPR has provided global strategic communications counsel to FCA - and previously Chrysler - for over 16 years. We also conceive and deliver extraordinary bespoke media feature drives for the Jeep brand.

FCA

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The power of storytelling

PFPR devised once-in-a-lifetime media adventure drives in unique parts of the world to reinforce Jeep's values of freedom, adventure, authenticity...

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GKN Driveline

Major tier one driveline systems provider GKN relies on PFPR as a global content hub. We also deliver media relations across B2B technology, business and consumer sectors in the UK, Germany and the US, as well as wider project and events support on a global basis.

GKN Driveline
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Glyn Hopkin

We work with this fast-growing, AM100-ranked franchised dealer group to promote its activities through a local, regional and trade media relations programme.

Glyn Hopkin

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Dealer PR programme for a multi-brand dealer group

PFPR started working with Glyn Hopkin, one of the largest dealer groups in South East England, in early 2014, developing a results-driven PR programme that...

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Gordon Murray Design

Through events, news stories and media relations, we promote the work of Gordon Murray Design, celebrating the company’s 50 years of industry influence, its innovative production techniques, and mould-breaking cars.

Gordon Murray Design
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Go Ultra Low

PFPR helps the UK government and auto industry-backed Go Ultra Low campaign promote the benefits, cost savings and capabilities of plug-in electric vehicles to consumer and corporate audiences.

Go Ultra Low

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Engaging communications to the fleet sector

The Go Ultra Low campaign – backed by UK government and the auto industry – relies on PFPR to spearhead its promotion of electric vehicles (EVs) to media and consumers...

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Honda

PFPR supports Honda Motor Europe for product positioning and written and visual media asset creation. Our content is distributed to Honda's PR teams across Europe for them to activate in their markets.

Honda

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Media assets for European product launches

PFPR created a full suite of media materials for a crucial year of all-new or refreshed model launches, from teasers, press releases, and motor show press kits, to internal messaging documents, speeches, presentations and infographics.

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Hyundai

Producing written assets, press kits and executive speeches for global dissemination, PFPR ensures Hyundai Motor’s Seoul-based global PR team is supplied with the highest quality content within the tightest of deadlines.

Hyundai

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Powerful infographics to reinforce key messages

PFPR produced infographics for Hyundai Motor Europe to help explain complex technologies, corporate stories and key product features in an informative and visually engaging way…

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INFINITI

PFPR generates all written assets for the global launch campaigns of Infiniti's new models and concept cars - including positioning documents, press kits, social media assets and internal briefings for top management.

INFINITI

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Introducing game-changing engine technology

PFPR devised a strategic positioning plan for Infiniti's new ‘VC-Turbo’ engine. Within 10 days, the key messages reached 18.1 million people globally, and 5.7 million social media users...

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Marketing Delivery

We promote this data-driven dealer marketing specialist with a programme of news stories, feature articles and case studies that showcase its clients’ successes.

Marketing Delivery
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Materion

This US-based specialist materials development business relies on PFPR to raise the profile of its innovative bronze-alloy piston rings to the automotive technology and engineering media in the UK.

Materion
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MINI

PFPR supports the high profile biennial MINI TAKES THE STATES pan-American customer drive by generating relevant stories for US media about the cars, the people and the places visited.

MINI

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Driving the digital profile of MINI Takes the States 2016

For the tenth anniversary year of the MTTS event in the summer of 2016, PFPR was responsible for gathering stories from the road, and telling them to US media and customers via a daily blog updates.

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SAIC

PFPR is helping the European head office of China's largest vehicle manufacturer with written content as it prepares to launch in Europe in the coming years.

SAIC
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Techrules

Providing extensive PR counsel, PFPR supports this innovative Chinese car manufacturer start-up with product positioning, media assets and media relations management in the UK and across Europe.

Techrules

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Six weeks to launch a brand

Techrules approached PFPR in January 2016 with a mighty challenge; developing the media assets and media relations strategy to launch the brand and its revolutionary turbine hybrid EV technology at the Geneva Motor Show six weeks later.

Work

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Go Ultra Low

Engaging communications to the fleet sector

Go Ultra Low

Engaging communications to the fleet sector

The Go Ultra Low campaign – backed by UK government and the auto industry – relies on PFPR to spearhead its promotion of electric vehicles (EVs) to media and consumers...

Go Ultra Low_7 Consortium members 2.jpg

BMW Group Netherlands

Conference definition and communication support

BMW Group Netherlands

Conference definition and communication support

PFPR supports an annual BMW Group Netherlands international symposium, developing all of the content to ensure unified and consistent messages that underpins the overall positioning of the symposium. We write presentations, script videos, produce press kits and press releases, and assist with the event organisation.

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Exa Corporation

European B2B media relations

Exa Corporation

European B2B media relations

PFPR delivers an ongoing communications programme for Exa in the USA and Europe, securing regular coverage within high-quality engineering, automotive and business media titles...

Exa.png

Honda Motor Europe

Media assets for European product launches

Honda Motor Europe

Media assets for European product launches

PFPR created a full suite of media materials for a crucial year of all-new or refreshed model launches, from teasers, press releases, and motor show press kits, to internal messaging documents, speeches, presentations and infographics.

71936_Civic_Hatchback_Prototype_at_Geneva_Motor_Show_2016.jpg

Infiniti

Introducing game-changing engine technology

Infiniti

Introducing game-changing engine technology

PFPR devised a strategic positioning plan for Infiniti's new ‘VC-Turbo’ engine. Within 10 days, the key messages reached 18.1 million people globally, and 5.7 million social media users...

INFINITI VC-Turbo engine.jpg

News

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07 Nov 2017

Delivering Gordon Murray Design's One Formula celebration

07 Nov 2017

Delivering Gordon Murray Design's One Formula celebration

Last Friday saw the start of an exclusive exhibition hosted by Professor Gordon Murray to celebrate his 50 years in vehicle engineering and design. The PFPR team were privileged to work with Gordon Murray Design to plan and deliver the event.

Delivering Gordon Murray Design's One Formula celebration

17 Oct 2017

Pearlescent paint has no place in Peru

17 Oct 2017

Pearlescent paint has no place in Peru

On a recent adventure in Peru, Tom Richards encountered motoring pleasures many of us in Europe have probably long forgotten...

Pearlescent paint has no place in Peru

03 Aug 2017

PFPR press kit analysis reveals printed releases are now extinct

03 Aug 2017

PFPR press kit analysis reveals printed releases are now extinct

PFPR has completed its latest press kit report, examining how vehicle manufacturers develop and distribute content to media at major international motor shows.

 PFPR press kit analysis reveals printed releases are now extinct

Contact

PFPR Communications
The Drying Loft,
Turkey Mill,
Ashford Road, Maidstone, Kent,
ME14 5PP, England.

+44 (0) 1622 691 361