Following 15 years as a newspaper and magazine journalist I spent 16 years managing in-house PR teams for Alfa Romeo, Daihatsu, Ferrari, Jeep, Kia and Mazda, before co-ordinating communications for Inchcape’s global automotive businesses. But my best career move came when I co-founded PFPR in 2001 and helped develop and lead a great team to where the agency is today – at the top of its game.
What I enjoy about working at PFPR:
Having the total confidence to be hands-off and enabling the most talented, creative and committed team in the world of automotive PR and events to deliver great results for all of our clients.
Favourite PR campaign I've been involved in:
Developing and delivering the PR strategy to launch the Jeep brand into the UK in the early 90s was my in-house highlight. We had a lean team, we were innovative and we took risks - but we achieved great results as Jeep became established. We learned many lessons that PFPR applies today.
Interesting fact about me:
I’ve been driven by top racers on the track and leading rally drivers on ice – but my biggest adrenalin rush came in the air, as a passenger with the amazing Red Arrows. Thirty years on I can still close my eyes and the thrill returns of just how close the aircraft were in "Diamond Nine" formation. My best assignment as a journalist by far!
Maserati Cambiocorsa Spyder. I fell for the ageless styling and superb engine when PFPR helped Maserati launch the car in 2002, so I couldn’t resist when I found an immaculate 16,000-mile example. The CD player is superfluous – just lower the roof and listen to that 390 PS Ferrari-based V8!
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