For the last two years, PFPR has worked with Go Ultra Low, a communication campaign that promotes the benefits of electric vehicles backed by the Department for Transport and automotive industry. More than half of all new car registrations in the UK are to fleets and businesses, so corporate sales have the potential to make a significant impact on electric vehicle uptake.
Last week, as part of the ongoing PR programme, we organised Go Ultra Low’s second annual fleet summit, entitled ‘The Future of the Car’. The summit featured senior political speakers (including Transport Minister John Hayes MP) and brought together more than 80 senior fleet decision-makers to discuss the benefits and perceived issues in the electric vehicle sector.
PFPR worked with Sewells Research & Insight to generate a news angle for the summit. Conducting a detailed survey of 200 company car drivers, the research uncovered that the majority (75%) of UK businesses don’t offer their employees electric vehicles as company cars, thus restricting potential growth.