PFPR 'Chery-picked' for Frankfurt debut

China’s number one vehicle exporter and one of the country’s leading car manufacturers – Chery Automobile Co. Ltd. – has appointed PFPR Communications to support its first ever appearance at the IAA Frankfurt Motor Show.

The project’s brief includes production of written content for pre-show communications and the full show press kit, delivery of a comprehensive pan-Europe media relations programme, and onsite support and representation to media in Frankfurt during the show’s press days.

The communications programme will be led by PFPR’s Associate Director, Mike Stainton, and Senior Account Manager, Matt Moore.

“PFPR is hugely experienced in delivering communications campaigns for clients around the major international motor shows, and we’re thrilled to be working with Chery for its debut at Frankfurt,” said Stainton.

“Already one of China’s leading automotive brands, it has a very strong international story to tell. Our team is already getting stuck in because there’s only seven weeks until the show.”