PFPR is Europe’s leading specialist automotive PR, communications and events consultancy.

We support a wide range of automotive clients on a global, regional, and country-specific scale. Our creative, passionate, award-winning team has unrivalled experience.

We are results-focused and deliver an excellent return on investment, which is why clients retain us year after year.

Expert automotive communications for a dynamic industry

Our team is supporting established and start-up automotive industry clients as they adapt to unprecedented change and look to shape the future of mobility with new products, technologies and services.

From innovations in combustion, hybrid, electric and hydrogen fuel cell technologies, to connected autonomous vehicles, artificial intelligence and new car ownership models, PFPR helps businesses to communicate with maximum impact through exceptional automotive PR and events.

"The team at PFPR has played an integral role in Kia Motors’ dramatically expanding global media presence for more than a decade by providing highly professional, relevant and timely brand and product communications support while always staying at the frontier of the latest developments and trends in both the automotive industry itself as well as the rapidly changing communications landscape"

Michael Choo, General Manager, Overseas PR Team, Kia Motors Corporation

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Services

 

Strategic and tactical PR consultancy

Creative planning

Media relations

Written and visual content

Full press office service

Social media strategy and support

Event management and product launches

Positioning

Issue management and crisis communications

Internal communications

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Social media strategy and support

We develop and implement results-driven social media campaigns as a fully-integrated part of the communications programme.

Social media strategy and support

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Electrifying social media content

PFPR produced a series of engaging, entertaining and shareable videos for the Rapid Charge Network Facebook page, achieving over 200,000 views... 

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Event management and product launches

We provide an end-to-end solution, from creative planning to bookings, venue management and on-site logistical support and hosting.

Event management and product launches

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Relaunching a legendary motorcycle brand

PFPR planned and delivered the global relaunch of Bultaco, including managing event invitations to media and developing all media assets.

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Issue management and crisis communications

We provide strategic plans and hands-on support in order to minimise business and reputational damage.

Issue management and crisis communications
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Internal communications

We develop the strategy and content to help clients interact more effectively with all stakeholder groups, including staff.

Internal communications

Clients

 

3ti
Andersen EV
Apollo Vredestein
Autoglym
carwow
Castrol
CitNOW
Inceptio
INEOS Automotive
Kia
Marketing Delivery
Priority Freight
Rolls-Royce Motor Cars
Tjekvik
Vibracoustic
VinFast
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3ti

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Andersen EV

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Apollo Vredestein

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Autoglym

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carwow

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CitNOW

We manage a B2B PR programme targeted at the UK motor retail trade for this leading provider of video solutions.

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Inceptio

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INEOS Automotive

PFPR is supporting this exciting new start-up vehicle manufacturer by managing a comprehensive media communications programme in over 20 markets across North America, Europe, Middle East, Africa and Australasia.

INEOS Automotive
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Marketing Delivery

We promote this data-driven dealer marketing specialist with a programme of news stories, feature articles and case studies that showcase its clients’ successes.

Marketing Delivery
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Priority Freight

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Rolls-Royce Motor Cars

Lifestyle-focused media relations, press fleet, feature drives and dealer communications

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Tjekvik

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Vibracoustic

We develop media content for this global leader in automotive NVH (noise, vibration and harshness) solutions.

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VinFast

Work

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Go Ultra Low

Engaging communications to the fleet sector

Go Ultra Low

Engaging communications to the fleet sector

For over three years the Go Ultra Low campaign, which is backed by UK government and the auto industry, relied on PFPR to spearhead its promotion of electric vehicles (EVs) to media and consumers...

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VinFast

An international debut with global impact

VinFast

An international debut with global impact

Vietnam’s first automotive manufacturer turned to PFPR to maximise the impact of its participation at the 2018 Paris Motor Show and the reveal of its first two production cars.

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Exa Corporation

Generating exceptional coverage in technology, engineering and business publications in Europe and the US

Exa Corporation

Generating exceptional coverage in technology, engineering and business publications in Europe and the US

PFPR delivered an ongoing communications programme for Exa in the USA and Europe, securing regular coverage within high-quality engineering, automotive and business media titles...

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AIWAYS

PFPR introduces record-breaking AIWAYS U5 to European media

AIWAYS

PFPR introduces record-breaking AIWAYS U5 to European media

PFPR helped AIWAYS develop and implement a record-breaking intercontinental road trip which involved more than 100 top media driving the all-electric U5 SUV across 15 countries.

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INFINITI

Launching a game-changing engine technology

INFINITI

Launching a game-changing engine technology

As part of its ongoing support for INFINITI’s global communications team, a team of PFPR played a key role in announcing the brand’s new ‘VC-Turbo’ variable compression engine, which featured world-first technologies.

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News

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14 Jun 2024

Apollo Tyres and Manchester United support next generation of footballers in Enschede

14 Jun 2024

Apollo Tyres and Manchester United support next generation of footballers in Enschede

Apollo Tyres, through its Vredestein premium tyre brand, has successfully hosted its latest ‘Soccer School’ day in Enschede, the Netherlands, in partnership with Manchester United.

Apollo Tyres and Manchester United support next generation of footballers in Enschede

13 Jun 2024

One in three used car buyers have found previous owner’s data in the car

13 Jun 2024

One in three used car buyers have found previous owner’s data in the car

A third (33%) of Carwow customers surveyed who have bought a used car have found personal data from the previous owner stored in the car’s infotainment system.

One in three used car buyers have found  previous owner’s data in the car

11 Jun 2024

New Vredestein ultra-high-performance winter tyre delivers improved durability, handling and safety

11 Jun 2024

New Vredestein ultra-high-performance winter tyre delivers improved durability, handling and safety

Apollo Tyres has launched the Vredestein Wintrac Pro+, a dedicated premium winter tyre for ultra-high-performance cars and SUVs – including the latest generation of performance-focused electric vehicles.

New Vredestein ultra-high-performance winter tyre delivers improved durability, handling and safety

Contact

PFPR Communications
The Maidstone Studios,
Vinters Business Park,
New Cut Road, Maidstone, Kent,
ME14 5NZ, England.

+44 (0) 162 269 1361