PFPR is Europe’s leading specialist automotive PR, communications and events consultancy.

We support a wide range of automotive clients on a global, regional, and country-specific scale. Our creative, passionate, award-winning team has unrivalled experience.

We are results-focused and deliver an excellent return on investment, which is why clients retain us year after year.

Expert automotive communications for a dynamic industry

Our team is supporting established and start-up automotive industry clients as they adapt to unprecedented change and look to shape the future of mobility with new products, technologies and services.

From innovations in combustion, hybrid, electric and hydrogen fuel cell technologies, to connected autonomous vehicles, artificial intelligence and new car ownership models, PFPR helps businesses to communicate with maximum impact through exceptional automotive PR and events.

"The team at PFPR has played an integral role in Kia Motors’ dramatically expanding global media presence for more than a decade by providing highly professional, relevant and timely brand and product communications support while always staying at the frontier of the latest developments and trends in both the automotive industry itself as well as the rapidly changing communications landscape"

Michael Choo, General Manager, Overseas PR Team, Kia Motors Corporation

PFPR_Website_Home_Banner13

Services

 

Strategic and tactical PR consultancy

Creative planning

Media relations

Written and visual content

Full press office service

Social media strategy and support

Event management and product launches

Positioning

Issue management and crisis communications

Internal communications

Close

Social media strategy and support

We develop and implement results-driven social media campaigns as a fully-integrated part of the communications programme.

Social media strategy and support

Case study Read More

Electrifying social media content

PFPR produced a series of engaging, entertaining and shareable videos for the Rapid Charge Network Facebook page, achieving over 200,000 views... 

Close

Event management and product launches

We provide an end-to-end solution, from creative planning to bookings, venue management and on-site logistical support and hosting.

Event management and product launches

Case study Read More

Relaunching a legendary motorcycle brand

PFPR planned and delivered the global relaunch of Bultaco, including managing event invitations to media and developing all media assets.

Close

Issue management and crisis communications

We provide strategic plans and hands-on support in order to minimise business and reputational damage.

Issue management and crisis communications
Close

Internal communications

We develop the strategy and content to help clients interact more effectively with all stakeholder groups, including staff.

Internal communications

Clients

 

Apollo Vredestein
Autoglym
carwow
Castrol
Hendy
INEOS Automotive
Jameel Motors
Keyloop
Kia
Marketing Delivery
Rolls-Royce Motor Cars
Tjekvik
Togg
Vibracoustic
VinFast
Close

Apollo Vredestein

Close

Autoglym

Close

carwow

Close

Hendy

Close

INEOS Automotive

PFPR is supporting this exciting new start-up vehicle manufacturer by managing a comprehensive media communications programme in over 20 markets across North America, Europe, Middle East, Africa and Australasia.

INEOS Automotive
Close

Jameel Motors

Close

Keyloop

Close

Marketing Delivery

We promote this data-driven dealer marketing specialist with a programme of news stories, feature articles and case studies that showcase its clients’ successes.

Marketing Delivery
Close

Rolls-Royce Motor Cars

Lifestyle-focused media relations, press fleet, feature drives and dealer communications

Close

Tjekvik

Close

Togg

Close

Vibracoustic

We develop media content for this global leader in automotive NVH (noise, vibration and harshness) solutions.

Close

VinFast

Work

See More Work

Go Ultra Low

Engaging communications to the fleet sector

Go Ultra Low

Engaging communications to the fleet sector

For over three years the Go Ultra Low campaign, which is backed by UK government and the auto industry, relied on PFPR to spearhead its promotion of electric vehicles (EVs) to media and consumers...

Go Ultra Low_7 Consortium members 2.jpg

VinFast

An international debut with global impact

VinFast

An international debut with global impact

Vietnam’s first automotive manufacturer turned to PFPR to maximise the impact of its participation at the 2018 Paris Motor Show and the reveal of its first two production cars.

David Beckham joins VinFast at the Paris Motor Show_1.JPG

Exa Corporation

Generating exceptional coverage in technology, engineering and business publications in Europe and the US

Exa Corporation

Generating exceptional coverage in technology, engineering and business publications in Europe and the US

PFPR delivered an ongoing communications programme for Exa in the USA and Europe, securing regular coverage within high-quality engineering, automotive and business media titles...

Exa.png

AIWAYS

PFPR introduces record-breaking AIWAYS U5 to European media

AIWAYS

PFPR introduces record-breaking AIWAYS U5 to European media

PFPR helped AIWAYS develop and implement a record-breaking intercontinental road trip which involved more than 100 top media driving the all-electric U5 SUV across 15 countries.

Aug 17 St Petersburg 8409.jpg

INFINITI

Launching a game-changing engine technology

INFINITI

Launching a game-changing engine technology

As part of its ongoing support for INFINITI’s global communications team, a team of PFPR played a key role in announcing the brand’s new ‘VC-Turbo’ variable compression engine, which featured world-first technologies.

INFINITI VC-Turbo engine.jpg

News

See More News

16 Jun 2025

Range Rover Evoque tops list of ‘most profitable’ cars under £5,000  

16 Jun 2025

Range Rover Evoque tops list of ‘most profitable’ cars under £5,000  

Analysis of all vehicles sold for less than £5,000 in Carwow auctions year to date reveals that Range Rover Evoques registered between 2012 and 2017 offered the biggest profit potential to dealers with an average estimated margin of £2,398.

Range Rover Evoque tops list of ‘most profitable’ cars under £5,000  

11 Jun 2025

Revamped Driver Power reveals the 10 best cars according to owners

11 Jun 2025

Revamped Driver Power reveals the 10 best cars according to owners

The Carwow Group has transformed its annual Driver Power survey into a platform capable of providing OEMs and dealers with new first-party data insights that can be used to shape product planning and marketing strategies.

Revamped Driver Power reveals the  10 best cars according to owners

28 May 2025

KEYLOOP TO LAUNCH CLOUD HOSTING SOLUTION ON AMAZON WEB SERVICES; HELPING DEALERS & OEMs EXPAND QUICKLY AND SECURELY

28 May 2025

KEYLOOP TO LAUNCH CLOUD HOSTING SOLUTION ON AMAZON WEB SERVICES; HELPING DEALERS & OEMs EXPAND QUICKLY AND SECURELY

Keyloop is launching Keyloop Cloud, a new secure cloud hosting solution developed specifically for the motor retail sector that will be hosted on Amazon Web Services (AWS).

KEYLOOP TO LAUNCH CLOUD HOSTING SOLUTION ON AMAZON WEB SERVICES; HELPING DEALERS & OEMs EXPAND QUICKLY AND SECURELY

Contact

PFPR Communications
The Maidstone Studios,
Vinters Business Park,
New Cut Road, Maidstone, Kent,
ME14 5NZ, England.

+44 (0) 162 269 1361